iDE is an international NGO with over 38 years of experience in designing and delivering market-based anti-poverty programs in 11 countries. We are a world leader in making markets work for the poor as well as the longest established market development specialist NGO in Bangladesh. iDE believes that markets can be a powerful force for improving smallholder prosperity by creating income and livelihood opportunities for poor rural households.  iDE Bangladesh currently has eight projects in agricultural markets, water, sanitation and hygiene (WASH), and access to finance with a focus on women’s economic empowerment and climate-smart technologies.

Promotion of Sanitation Marketing (PSM) project is an innovative approach of increasing access to sanitation facilities among the host community people in Cox’s Bazar district (6 Upazillas: Cox’s bazar sadar, Ramu, Teknaf, Ukhiya, Pekua and Chakaria), funded by UNICEF and implemented by iDE Bangladesh. The project is a 24-month initiative aiming to the better well-being of poor and disadvantaged households by increasing access and usage of improved sanitation facilities (per JMP definition) using a sanitation marketing approach. The project’s overall goal/purpose is to reach 140,000 people, particularly women, children and youth, benefit from increased and more equitable utilization of improved sanitation facilities and hygiene behaviors, resulting in better health conditions and well-being.

Through the PSM initiatives, iDE Bangladesh will seek to leverage designs. The project is being implemented in 6 Upazilas (Cox’s Bazar Sadar, Ramu, Chakaria, Pekua, Ukhiya, and Teknaf) of Cox’s Bazar district targeting host community people. Key approaches of the project include:

  • Use of Services: Increase access and use of improved sanitation services and hygiene behavior by the targeted individuals and households
  • Service Delivery: Stimulate private and public sanitation and hygiene service providers to sustainably expand the equitable provision of improved sanitation and hygiene services to the targeted individuals and households


  • 24,000 improved sanitation facilities (sanitary latrines) sold
  • 140,000 people reached through targeted messaging: key hygiene (20,000 people) and sanitations.
  • 60 latrine producers (LPs) provided improved sanitation services to poor and disadvantaged households through direct project interventions.
  • 49,000 women of reproductive health reached through demand creation intervention to adopt improved menstrual hygiene management practices.

Our Involvement in the Project

We will be primarily responsible for conducting the annual survey to figure out the project’s overall progress in quantitative and qualitative aspects. The assignment’s expected output is to have a comprehensive report with detailed findings and a way forward of the project interventions/strategy.

Scope of Work

The survey will produce credible information to improve the PMS programme’s intervention to get the targeted outcomes during the programme implementation. In particular, the study will strive to achieve the following objectives:

  • To measure the changes/outcomes taking place on relevant indicators at the input (supply-side), throughput (enabling environment), and output (demand side) level;
  • To provide timely performance information so that corrective actions might be taken to implement the programme activities wherever required;

Samples/targeted clients: The study will cover all the targeted market actors/stakeholders, i. e. latrine producers (LPs), MHM entrepreneurs, Sales Agents, private sector lead firms and their distribution channels, end-users/HHs, relevant line departments and LGIs/local elites, etc. The representative sample size would be determined during the kick-off meeting. The consultants/firms will incorporate the representative sample size in their technical proposal.

Note: This is an ongoing project. Contents of this page may change over course of its completion.

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